The Uber of Coffee

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In the age of delivery where convenience and efficiency reign supreme, most morning beverage runs are still stuck in the past: with long lines and added confusion from mobile orders being prepared alongside in-person purchases. A new service called Goffee (like “go-coffee”) combines on-demand delivery with third-party curation to create a morning-coffee subscription service for offices in New York City.

Currently launched in beta mode in Manhattan, Goffee allows companies to place daily orders for up to 120 employees from 25 different coffeehouse brands, including Starbucks, Dunkin’ and Blue Bottle. Beverages can include tea or even matcha, according to press materials.

The service costs about $799 per month per 30 employees or roughly $1.33 per cup.

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