GOffee Partner: Dare Greatly Coffee Company
Partner Since: 2019
Founded in 2018, Dare Greatly Coffee Company may be new on the scene, but the name is rooted in deep history. The company’s founder Dan Kirtley has always been inspired by Theodore Roosevelts “The Man in the Arena” quote from his famous “Citizenship in a Republic” speech in 1910.
He first heard the quote almost ten years ago and connected with the message of being “in the arena” and fighting through life. Dan wanted to create a company and brand that would influence people to push themselves past their mental limits and not be complacent. Then, he read something else that further inspired him.
The book “Dare Greatly” by Brene Brown got him thinking about how he could leverage his love of “being in the arena” and the teachings of Brene into a tangible product. He landed on coffee due to its symbolism of helping people get through their days. It was a nice surprise to find out that Teddy Roosevelt was a huge coffee fan and drank more than a gallon a day as legend has it.
Though Dan still works 9 to 5 as an accountant he collaborates with a roaster in Temecula, CA that handles all of the roasting and shipping of the product. This partnership has helped save time and costs as he focuses on growing the business.
GOffee brews Dare Greatly’s Sumatra. In the words of Dan:
“By far my favorite coffee of the ones offered. It has chocolate, butterscotch and lemon notes and is a perfect balance of flavor and bitterness. It is a medium roast and hails from the Sumatra region of Indonesia.”
We love Dan’s coffee and his personal mission. He asked us to share Theodore’s Man in the Arena in this post. We think you’ll love what President Roosevelt had to say.
The Man In The Arena
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.“
-President Theodore Roosevelt