Happy New Year: A 2020 Recap
Even though our world faced many daunting challenges in 2020, the GOffee team found creative ways to adapt, and we are jumping into 2021 with exciting plans for the...
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Should a Robot Make Your Coffee?
Beijing Orion Star Technology Co. recently announced its newest creation: a humanoid robotic barista with master-level brewing techniques. Boasting cameras, six-axis robotic arms, self-adjusting grasping claws, and a multitude...
Happy National Coffee Day!!! GOffee Re-Opens
September 29th, 2020 Midtown, New York As NYC emerges from the summer and deals with a unique back to school situation, GOffee is excited to share its latest progress...
What’s with the Second Cup?
Despite the increasing amount of at-home coffee technology and bean delivery, the first cup of coffee in the morning simply doesn’t cut it most times. People greet their coffee...
The Climate of Coffee
For centuries, society has viewed coffee as a commodity. We show up to any restaurant or grocery store and expect a fresh, hot cup or aisles full of beans....
Swapping Google Hangouts for the Real Thing
It’s no secret that COVID-19 hit the United States especially hard and continues to wreak havoc on what’s left of familiar social practices. Masks now cover our friendly smiles...
Can Convenience Be Sustainable?
While many countries view coffee as a means to slow down, relax, and socialize with one another, the United States’ coffee culture rings entirely different. Lines remain long and...
COVID vs. Caffeine: How Coronavirus Is Changing the Way Americans Get Their Coffee
As companies begin to reopen amidst a global pandemic, the coffee industry must quickly adapt to a new normal. Cafes that once housed long lines and packed seats now...
