Month: July 2019

Reuben Villagomez, a physics teacher turned expert coffee roaster, talks about the process of roasting coffee, the emerging roasting scene in New York and his plans for a Goffee signature brew. How does roasting coffee work in a city like New York? “It’s changed a lot. It used to be that in order to start … Read moreBehind the Grind with Reuben Villagomez

New York has a coffee problem. The United States imports over $4 billion of coffee per year and New York City, by far the country’s largest consumer of java, can’t seem to get enough of it. The Big Apple boasts over 3,300 coffee shops and average consumption of Joe is increasing. Coffee is as much … Read moreNew York’s Coffee Problem

What’s the difference between cold brew and regular iced coffee? Cold brew is made by steeping coffee grounds in cold or room temperature water for 12 to 24 hours and then filtering it, which results in a smooth, naturally sweet, and slightly chocolate-y flavor profile. Regular iced coffee, on the other hand, is just cooled-down hot … Read moreCold brew vs Iced coffee